Behavioral Economics: Nudging to Shape Decisions

Enhancing Business Outcomes through Decision Science

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START

TBD

DURATION

8 weeks, online

INVESTMENT

Get US$320 off with a referral

GROUP DEALS

Special rates and exclusive benefits await

Unlock the value of understanding the human dynamics of choice and decision-making.

Behavior drives economic decisions, shaping how individuals, organizations, and markets respond to uncertainty, incentives, and opportunities; thus, understanding these patterns leads to better economic models and business strategies. This program explores the cognitive and emotional forces behind decision-making, equipping you with behavioral insights and data intelligence to predict outcomes, design impactful products and services, enhance customer experience and strengthen value propositions.

70%

Risk management professionals recognize human behavior as key to mitigating risks.

60%

of financial models applying behavioral economics principles have enhanced their ability to predict consumer behavior.

92%

of surveyed professionals worry about making mistakes when faced with big decisions.

Program Modules

Faculty-Led Live-Online Sessions

This program features three live-online sessions—a unique opportunity to put theory into practice immediately to amplify your learning and see results. These required sessions not only offer an opportunity to reflect and receive real-time feedback from faculty and peers but also integrate exclusive content that can only be taught in a live environment. Participants are expected to attend at least two of the three live sessions to maximize their growth. If a participant is unable to attend a session, an extra asynchronous assignment must be submitted to complete the program.

Live Online Session Dates:

  • May 13, 9:00 AM CT

  • May 27, 9:00 AM CT

  • June 10, 9:00 AM CT

Live sessions are subject to change

By completing this program, you’ll...

By completing this program, you’ll...

  • Learn how to design products and services that create more value for customers.

  • Explore hidden biases and heuristics that either reinforce or counteract outcomes.

  • Discover the tools to optimize your value proposition for greater influence and impact.

  • Discover how “choice architecture” may optimize decisions to benefit economic, regulatory, and policy-creation strategies.

  • Gain the frameworks to draw actionable insights from data intelligence to improve customer experience and engagement.

  • Discover the emotional and cognitive underpinnings of economic behavior changes and how professionals make decisions.

  • Increase management decision outcomes that result in improved enterprise-wide efficiencies and processes.

Past Participant Profiles

Participant Profile Participants in the Behavioral Economics program come from various industries, roles, cultures, and professional backgrounds. This diversity enriches the learning experience by bringing multiple perspectives to the table and fostering dynamic, insightful discussions. At Chicago Booth, we actively promote diversity, creating an environment where meaningful dialogue leads to valuable insights and innovative solutions to organizational challenges.

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Diverse Functional Responsibilities

CBT - OP - BEC - ENG - Past Participants - Work Experience

A Wide Range of Work Experience

What our participants have to say:

I am applying insights from this program to my projects and new milestones. My focus is on understanding the impact on all stakeholders and developing a strategic approach to motivate them. I now feel...
Jennifer Campioli
VP, Service Model Innovation at Aledade, Inc.
The structure and approach exceeded my expectations. It allowed me to explore additional resources at my own pace. The live webinars were highly engaging, interactive, and in-depth. The program was pa...
Executive Vice President & CMO at Gold Hill Mesa
VP, Service Model Innovation at Aledade, Inc.
I'd highly recommend participating in this program, given both the knowledge of the topic gained, which presents a lot of practical applications, and what you learn about yourself. I feel fortunate to...
Kristina Zivich
IT Leader at Fresnillo PLC

Your Chicago Booth Professor

CBT Faculty Devin Pope
Devin G. Pope

Steven G. Rothmeier Professor of Behavioral Science and Economics/Robert King Steel Faculty Fellow

Devin Pope is a Behavioral Science and Economics Professor at Chicago Booth. He holds a PhD in Economics from UC Berkeley (2007) and a BA in Economics from Brigham Young Unive...

Distinctive Online Learning Features

Flexible Method

Our online learning method adapts to your schedule, commitments, and needs. In addition to self-paced content, our programs incorporate knowledge checks, interactive discussion boards, simulations and live sessions to bring content to life.

User-Friendly Platform

Navigate program content with ease using a simple interface that offers a seamless learning experience.

Tailored Guidance

Throughout the program, you’ll be accompanied by an expert mentor to answer your questions and provide feedback on your work.

CBT ENG Nobel desktop

Upon program completion, you'll also...

Have learned from a world-class faculty within a university associated with 99 Nobel laureates.

Be awarded a certificate of completion and a digital credential of your accomplishment.

Become a member of the global Chicago Booth Executive Education network.

Didn't find what you were looking for? Schedule a call with one of our Program Advisors or call us at +1 872 2105686.

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