Chief Revenue Officer Program

Strategic Leadership for Revenue Growth
Work Experience

Program Overview

In the Chief Revenue Officer (CRO) Program, leaders will learn to build the revenue engines that will take their organizations to the next level of growth. Whether you’re aspiring to break into the C-suite or already there, this program will equip you with the knowledge, tools, and skills needed to excel in revenue leadership. You’ll learn principled, data-driven approaches to developing go-to-market strategies, optimizing customer lifetime value, building revenue operations (RevOps), and refining pricing models. Additionally, you’ll strengthen your leadership to manage high-performing, cross-functional teams and effectively influence senior executives, the board of directors, and investors. Upon completing the program, you’ll sharpened your thinking, leadership skills, and expertise—positioning you for success in a CRO role today and for further opportunities ahead.

Throughout this professional journey, you will:

  • Gain the tools and frameworks needed to develop and execute growth strategies that maximize revenue across all channels and product lines.

  • Enhance your collaboration with marketing, finance, sales, and product teams to align strategies and achieve organizational objectives.

  • Master the art of using analytics and business intelligence to make informed decisions that drive top-line results and optimize profitability.

  • Develop skills to create and implement customer-focused approaches that enhance acquisition, retention, and long-term loyalty.

  • Design and implement scalable sales processes and performance metrics to maintain consistent growth and operational efficiency.

  • Hone your ability to recruit, mentor, and lead high-performing teams that contribute to revenue success and adapt to changing market dynamics.

Curriculum

Learning experience

Flexible method

Our online learning approach is designed to fit seamlessly into your schedule, commitments, and unique needs. Combining self-paced content with interactive elements, our programs feature knowledge checks, discussion boards, simulations, and live-online sessions that bring the learning experience to life.

User-friendly platform

You'll easily navigate program content through an intuitive interface designed to provide a seamless and engaging learning experience.

Tailored guidance

Throughout the program, you’ll be accompanied by an expert mentor to answer your questions and provide feedback on your work.

Learning experience

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Program Highlights

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Instruction from Specialists

Learn from instructors and instructional assistants with extensive industry knowledge, so that what you learn today produces measurable impact tomorrow.

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In-Person Experience

Immerse yourself in a unique in-person journey. During three days in Chicago, you can meet your fellow participants, collaborate, and network organically.

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The Booth Community

Stay connected with each other after the program ends. Join the Global Booth Community of scholars and industry leaders.

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Industry Speakers

Learn from accomplished industry professionals who bring real-world expertise and practical insights to enrich your educational experience with Chicago Booth.

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Program Archive

Participants will have access to the virtual campus for six months after the program ends so that they can continue to review recordings of live sessions, readings, videos activities, and other content.

Who is it for?

The Chief Revenue Officer Program is ideal for executives involved in revenue management for their organizations or functions. This can include CROs or VPs of sales and marketing who are looking to deepen their skills and C-Suite executives or functional heads who want to formulate growth strategies for their organizations.

Titles of participants may include:

  • VP Sales and Sales Director

  • Chief Revenue Officers with experience in Go To Market (GTM)  

  • Head of Rev Ops with experience in GTM

  • CMO, Head of Demand Gen and other marketing leaders with experience in go to market

Participants are required to have:

  • A minimum of seven years working in managerial positions

  • Experience in international markets is appreciated but not required

Meet Your Teaching Team and Contributors

CBT - Faculty - Pradeep Chintagunta
Pradeep K. Chintagunta

Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing at the University of Chicago Booth School of Business

CBT - Faculty - Dave Cameron
Dave Cameron, MSc

Data Science and Predictive Analytics Leader

UCH-faculty-jeremey donovan
Jeremey Donovan, MBA, MSc, CFA

Executive Vice President, Revenue Operations (RevOps) and Strategy, Insight Partners

UCH-faculty-sergio-corbo
Sergio Corbo, MBA, PhD

Chief Commercial Officer, Veolia North America

UCH-faculty-dan-frailey
Dan Frailey, MBA

3x CRO, former Global Topic Lead on B2B GTM at Boston Consulting Group

CBT - Faculty - Victoria Gustafson
Victoria Gustafson, MBA, PhD

Senior Partner, Verde Associates

CBT-faculty-chris-trendler
Chris Trendler, JD

Managing Director and Head of Portfolio Talent, Madison Dearborn Partners

CBT - Faculty - Emilia D’Anzica
Emilia D’Anzica, MBA

Founder and Managing Director of Growth Molecules

UCH-faculty-Alea-Kennedy
Alea Kennedy, MBA

Vice President, Revenue Operations and Strategy, SevenRooms

After completing the CRO Executive Education Program, you will be able to: 

After completing the CRO Executive Education Program, you will be able to: 

  • Continue developing the soft and hard skills around building your sales organization and aligning your sales, marketing, and customer success functions so that you can steer your organization toward sustainable revenue growth.

  • Adopt innovative approaches to building, managing, and leading teams—particularly those that extend beyond the sales organization—fostering high performance in diverse and uncertain conditions.

  • Leverage data analytics for customer segmentation, estimating customer lifetime value, optimizing pricing, and implementing processes and controls for maximizing profitability at scale.

  • Lead within the executive team, influence boards and investors, and effectively market yourself for future roles at the most senior levels of leadership.

Earn a certificate of completion from Chicago Booth Executive Education and a digital badge recognizing your accomplishment.

Past Participant Profile

Past participants of the Chief Revenue Officer Executive Education Program come from diverse backgrounds, industries, and experiences. The cohort’s diversity ensures that you interact with like-minded peers and gain new perspectives for your organization’s unique challenges.

Average years of work experience

  • More than 20 years: 62%

  • 15-20 years: 15%

  • 10-15 years: 23%

Industry

  • Technology/Telecom

  • Financial Services

  • IT/Computers

  • Education

  • Agriculture

  • Human Resources/Recruiting

Top functions

  • Founders

  • Chief Commercial and Growth Officers

  • Vice Presidents

  • Business Directors

  • Directors

  • Strategic Account Executives

*Note: Data from previous cohorts

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Admission Process 

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Application

Complete the application form and pay the non-refundable fee.

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Review

Our program advisors will evaluate your application.

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Results

Await the decision from our program advisors. If accepted, you'll be able to complete your enrollment.

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Enrollment

If you receive an offer of admission, you’ll have 72 hours to pay the enrollment fee and reserve your place.

Didn’t find what you were looking for? Schedule a call with one of our Program Advisors or call us at +1 470 466 8132.

Enroll now and save your spot.

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