Chief Revenue Officer Program
Program Overview
This transformative program is designed for current and aspiring Chief Revenue Officers ready to accelerate growth and lead with impact. Over ten months, you’ll master data-driven approaches to go-to-market strategy, pricing, RevOps, and customer lifecycle management while strengthening the leadership skills to influence across the C-suite, board, and investors.
What You Will Learn In The CRO Program
Align sales, marketing, and customer success for consistent revenue growth.
Build scalable go-to-market strategies rooted in data and behavioral science.
Lead high-performing, cross-functional commercial teams.
Leverage analytics for segmentation, pricing, and lifetime value optimization.
Communicate effectively with investors, boards, and senior executives.
Build resilience and adaptability in volatile and competitive markets.
Curriculum
The CRO Program combines strategic frameworks with practical application to help you master the art and science of revenue leadership. Delivered through live online sessions, applied projects, and a three-day in-person immersion in Chicago, the curriculum features seven courses designed around the full revenue lifecycle.
Map and analyze the customer journey from awareness to advocacy.
Identify friction points and success metrics across lifecycle stages.
Use qualitative and quantitative data to enhance customer lifetime value(CLV).
Design strategies to improve retention, satisfaction, and profitability.
Develop revenue operations strategies to align marketing, sales, and customer success.
Learn forecasting, pipeline management, and reporting best practices.
Optimize sales processes to enable predictable and scalable growth.
Create a personalized revenue operations playbook.
Master pricing as a driver of growth and profitability.
Integrate insights from economics, analytics, and psychology.
Apply pricing strategies across B2B and B2C contexts.
Implement scalable, data-driven pricing frameworks.
Design effective, scalable go-to-market models across business types.
Apply systems thinking, microeconomics, and psychology to GTM structures.
Adapt strategies to startups, high-growth, and mature organizations.
Build agility into your revenue organization for evolving markets.
Learn how CROs engage with investors and boards to shape growth.
Understand private equity dynamics and investor motivations.
Develop frameworks to communicate revenue performance and strategy.
Build relationships that enhance credibility and long-term career growth.
Evaluate AI opportunities across marketing, sales, and revenue operations beyond hype and vendor claims.
Apply practical frameworks to assess feasibility, impact, and risk of AI initiatives.
Design real-world AI use cases that improve pipeline, productivity, and forecasting.
Translate AI capabilities into actionable workflows for go-to-market teams.
Use analytics to identify, segment, and target high-value customers.
Measure campaign effectiveness and predict sales outcomes.
Apply predictive modeling to forecast demand and CLV.
Optimize marketing and sales performance with data-driven insights.
Build and lead commercial teams that thrive under uncertainty.
Strengthen collaboration, accountability, and motivation across functions.
Apply high-EQ leadership practices to sustain performance and culture.
Foster alignment between customer success and business goals.
Live sessions are held twice weekly and include faculty instruction, peer discussion, and applied projects to translate insights into action.
Learning Experience
Join the In-Person Experience at the Chicago Booth Campus
Program Highlights
Learn from Booth faculty and leading practitioners in revenue strategy, analytics, and leadership.
Join a three-day in-person experience in Chicago to collaborate and network.
Join a global network of accomplished executives.
Hear directly from CROs and revenue experts driving transformation.
Enjoy six months of continued access to learning materials post-program.
Who Is It For?
The CRO Program is ideal for:
Senior leaders in sales, marketing, customer success, and operations
Current or aspiring Chief Revenue Officers and commercial executives
VPs, SVPs, EVPs, and Directors driving go-to-market strategy and revenue growth
C-suite leaders and entrepreneurs seeking to scale commercial performance
Program eligibility criteria include:
A minimum of 10 years of leadership experience in revenue, sales, marketing, or customer success
Proven ability to lead teams and manage business performance metrics
Fluency in written and spoken English
Past Participants Profile
Work Experience
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Hear from Our Participants
Meet Your Teaching Team and Contributors
Vice President, Revenue Operations & Strategy, SevenRooms
Alea Kennedy is the Vice President of Revenue Operations & Strategy at SevenRooms where she is responsible for driving predictable and scalable revenue via data, technology, a...
AI Advisor | Ex-MSFT, JPMC, AI Founder
Ben leads AI value creation initiatives across a portfolio of mid market firms, with a focus on industrial and software sectors. He brings more than a decade of experience in ...
Founding Partner, Pendra
Chris brings deep expertise in strategy and talent development to his role as a founding partner of Pendra. Previously, Chris was Head of Portfolio Talent at Madison Dearborn ...
3x CRO, former Global Topic Lead on B2B GTM at Boston Consulting Group
Dan Frailey is a three-times CRO, founder of the startup Joy of Thanks, and a revenue and sales enthusiast. Previously, Dan was the global Topic Lead for B2B Go-To-Market Bost...
Data Science and Predictive Analytics Leader
Dave Cameron is a seasoned data science and predictive analytics leader in corporate and startup spaces. He brings over twenty-five years of experience to the University of Ch...
GTM Advisor
Emilia D’Anzica is an ICF-certified executive coach, MBA, and PMP who partners with senior leaders and organizations to turn customer experience strategy into measurable reven...
Executive Vice President, Revenue Operations (RevOps) and Strategy, Insight Partners
Over the past 25+ years, Jeremey Donovan's multifaceted career spans semiconductor engineering, product development and management, and sales and marketing leadership. He is a...
Clinical Professor of Leadership
Lisa Stefanac is clinical professor of leadership at University of Chicago Booth School of Business. She is also Co-Founder and CEO of KSE Leadership, a privately held leaders...
Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing at the University of Chicago Booth School of Business
Pradeep K Chintagunta is interested in empirically studying consumer, agent and firm behavior. He has studied packaged goods, pharmaceutical, technology and online markets to ...
CEO, Ennovria
Sergio Corbo is a senior executive who helps Fortune 100 corporations serve customers and deliver measurable results to investors. He is the CEO of Ennovria, and has spent his...
Senior Partner, Verde Associates
Dr. Victoria Gustafson is a transformational leader with a passion for business growth. She is a senior partner at Verde Associates, a boutique growth consulting firm. Previou...
Certificate
Upon successful completion of the Chief Revenue Officer Executive Education Program, participants receive a Chicago Booth Executive Education Certificate of Completion and a digital credential recognizing their expertise in revenue leadership and commercial growth.
Note: Certificates and digital badges are issued in the name used during registration. Images are for illustrative purposes only.
Chicago Booth Benefits
Program participants enjoy exclusive perks designed to extend learning, networking, and professional growth:
CXO Networking & Events: Invitations to future in-person CXO events, panels, and networking opportunities (limited spots; additional fees may apply).
Discounted Booth Events: Reduced registration for select programs, including the Booth Management Conference, Faculty Firesides, Economic Outlook, and Faculty in Residence sessions.
Executive Education Savings: 10% tuition discount on select professional and executive education programs.
Chicago Booth Review: Complimentary subscription to the flagship publication featuring faculty research, insights, and commentary.
Alumni Network: Access to a private LinkedIn group connecting past participants across Booth’s CXO portfolio.
Certificate & Digital Credential: Earn a Certificate of Completion and a shareable digital credential to showcase on LinkedIn.
Exclusive Booth SWAG: Branded merchandise distributed at CXO in-person events.
Frequently Asked Questions
A hybrid experience combining asynchronous learning, live webinars, and an in-person immersion in Chicago.
10 months, structured for senior executives balancing professional responsibilities.
US$24,000. Early application and referral benefits available.
Senior commercial leaders, CROs, CMOs, and executives seeking to master revenue strategy, analytics, and growth leadership.
Yes. The program includes interactive discussions, group projects, and a 3-day in-person conference for peer learning and industry engagement.
A Certificate of Completion and digital badge from Chicago Booth Executive Education.
Submit your application online via the official program webpage. Early submission is encouraged.
Yes. Live online sessions are fully interactive; the in-person component is highly recommended for networking and collaboration.
A powerful blend of Booth’s academic rigor, behavioral insights, and practitioner-led expertise designed to prepare leaders for the top commercial role—Chief Revenue Officer.
Applicable taxes will be calculated and added at checkout in accordance with country/state regulations.
Connect with a Program Advisor for a 1:1 Session
Schedule a call with one of our Program Advisors or call us at +1 872 253 6895.
Enroll now and save your spot.
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