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Effective Business Communication

Master Persuasion and Influence

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Master the language of leadership.

In this online program, you will learn how to influence, motivate, and persuade through communication frameworks, expert guidance, and practice.

20–25%

­is the increase in productivity within well-connected teams

80%

of the United States believes that communication is crucial to building trust

97%

of employees believes that communication affects effectiveness and efficiency

Distinctive Online Learning Features

Flexible Method

Our online learning method adapts to your schedule, commitments, and needs. In addition to self-paced content, our programs incorporate knowledge checks, interactive discussion boards, simulations and live sessions to bring content to life.

User-Friendly Platform

Navigate program content with ease using a simple interface that offers a seamless learning experience.

Tailored Guidance

Throughout the program, you’ll be accompanied by an expert mentor to answer your questions and provide feedback on your work.

Your Chicago Booth Professor

CBT Faculty Hal Weitzman
Hal Weitzman

Adjunct Associate Professor of Behavioral Science

A former reporter and editor at the Financial Times, Hal Weitzman is executive director for intellectual capital at the University of Chicago Booth School of Business, editor-...

By completing this program, you’ll...

By completing this program, you’ll...

  • Enhance your ability to persuade by learning and using frameworks that will make your communication engaging, memorable, and compelling.

  • Become clear, concise, and confident when communicating your ideas and thoughts to others.

  • Develop a deep understanding of the process, structure, and style of effective communication.

  • Strengthen your executive presence by learning how to project confidence, empathy, and thoughtfulness when communicating, both in person and online.

  • Discover a range of tools to deploy in the real world, practice them, and receive detailed feedback on your performance and concrete guidance on how to improve.

  • Acquire the ability to analyze an audience quickly and identify how to win them over.

  • Learn how to structure your arguments to make them clear and powerful.

Upon program completion, you'll also...

Have learned from a world-class faculty within a university associated with 99 Nobel laureates.

Be awarded a certificate of completion and a digital credential of your accomplishment.

Become a member of the global Chicago Booth Executive Education network.

Program Modules

  • Understand what persuasion is and is not.

  • Analyze your current communication skills and identify areas to improve.

  • Make your daily communication more deliberate and focused.

  • Learn about why companies so often misjudge their audiences.

  • Develop tools to analyze the audiences you want to win over.

  • Explore the power of good questions.

  • Discover the role of narratives in influencing your audience.

  • Explore the narrative structure and process, beginning with the nutshell paragraph: the “big why”.

  • Learn how to frame problems in a way that will make your audience want to help you solve them.

  • Learn how to hook and engage an audience from the start.

  • Explore communication techniques such as dropped introductions, calls to action, and outros.

  • Examine how to close a narrative by framing the follow-up conversations.

  • Discover how to identify and convey your personal brand.

  • Explore how to capture the value you bring to the organizations for which you work.

  • Learn how to build and maintain professional networks

  • Identify the skills from the program that will be most valuable to you.

  • Evaluate how to turn those skills into habits through regular practice and reflection.

  • Build a six-month personal development plan that sets goals, measures progress, and will hold you accountable.

FACULTY-LED LIVE-ONLINE SESSIONS

This program features three live-online sessions—a unique opportunity to put theory into practice immediately to amplify your learning and see results. These required sessions not only offer an opportunity to reflect and receive real-time feedback from faculty and peers but also integrate exclusive content that can only be taught in a live environment. Participants are expected to attend at least two of the three live sessions to maximize their growth. If a participant is unable to attend a session, an extra asynchronous assignment must be submitted to complete the program.

Live Sessions: February 25, March 11 and March 27

This program is an excellent fit for:

  • Managers who seek to improve their interpersonal communication skills in working directly with clients, colleagues, and stakeholders.

  • Leaders and emerging leaders across various industries and functions, including operations, sales, business development, technology, marketing, and relationship management.

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What our participants have to say:

This program ticked all the right boxes. I'm prepared to leverage the skills I learned in day-to-day operations.
Opeyemi Familade
Senior Manager at Visa Direct
Professor Weitzman's teaching style is extremely engaging, which allowed easy uptake of the material. The communication strategies and supporting structures that he delivers in this program have given...
Ken Nupert
I enjoyed all the online learning as well as the live sessions. I was able to apply my knowledge immediately and see results at work.
Christina Wagener
System Director, Clinical Service Lines

Didn't find what you were looking for? Schedule a call with one of our Program Advisors or call us at +1 872 2105686.

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